Miu Miu Spring/Summer 2023 ADV Campaign


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What is the function of fashion? And where is its place in life? The #MiuMiuSS23 campaign and the ready-to-wear collection pose and attempt to answer such questions. In so doing, both also illustrate the profound affect wardrobe may have on human existence as an endlessly life enhancing form of self-expression.

Photographed by Zoë Ghertner, the story is an exploration of character starring cross-disciplinary talent including #EverAnderson, #AcholAyor, #EmmaCorrin, #KendallJenner, #EstherMcGregor, #QuintessaSwindell, #KarolinWolter and #LimYoona. They are united in their courage and desire to challenge convention and in their distinctive beauty and sense of style.

They are wearing a collection that plays on by now iconic #MiuMiu thematics: versions and subversions of uniform; the reproportioning of wardrobe archetypes including tailored jackets, shorts, trousers, skirts and shirts; references to sportswear and utilitarian outerwear embellished with oversized patch pockets, here re-imagined i
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